In this Shaka’s 2017 Autumn/Winter Collection, we have started with Esther Steward’s abstract graphic works. Her unique space interior design inspired us to create this collection. The four characters in four spaces represent Shaka’s brand DNA and bring them to live, thus the collection name’s ‘The Company’.
The first character is the Painter. She is a free spirit, an individualism who loves drawing and painting. The second one is the Musician. Her liveliness brings joy to others. As for the third character, the Reader, she is as whimsical as a cat, which is why we represent her with the animal. The last of the company is the Photographer. The Photographer is experimental and loves to explore a new thing as she portraits herself through her photographs.
‘The Company’ is combination of the four characters. They love to share their spaces and thoughts. They are gathering to talk about each other’s work and life from time to time.
Shaka reflects their wonderful personalities through every piece in the collection. The Painter’s inspiration shines through the geometric-form flock print fabric. The Musician jazzes herself with color-block pieces. The Reader emphasizes her soft, delicate character with burnout-fabric and ruffled collar and sleeves. And our trendy Photographer has fun with her Emoji icon decorated on her clothes.
To complete the Autumn/Winter looks, we chose medium pastel colors to tone down the girly vibes of the Company. The colors of pale grey-green, light grey-blue, mustard yellow, navy with some red make the collection more mature and suitable for everyone. Our key item of this season are Retro blouse/ Polo top/ Boxy ruffled top/ Robe jacket/ Outdoor house coat/ Deep V midi jumpsuit/ Urban coverall/ Bouclé mini skirt/ Cropped cigarette pants and Slim kick-flare pants.